Just do a better job so you don't have to apologize.

Once the obvious choice for people who wanted movies by mail or streaming, Netflix has had a rough year. Its decision to split its streaming and mail businesses into two entities -- with the unfortunate name of Qwikster for the mail side -- was a big flop, and quickly reversed.

Not to mention the very bad decision to damn near double some rates, causing customers to leave in droves and its stock price to tumble.

There is also the issue of selection on the streaming side -- or lack thereof. If they could get the content that people want on streaming, people would pay a bit more. Without it, they won't.

The point is: Now, there is competition to Netflix, and there didn't use to be.
If they don't start to get their act together, they will no longer be the big dog in the movie streaming and delivery business.

Just for kicks, here is the latest apology note I've received from Netflix:

"Dear MEHMET,

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We're constantly improving our streaming selection. We've recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we've added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.

Respectfully,

The Netflix Team"